The specific objectives of the research included: 1. <> CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. Findings – The findings confirm that trust is an essential component for influencing consumer behaviour when purchasing skin care online. ݤ�:v� ]���I��e�a��mn^�U:����L躢2�#�-��k���Qn�� Previous studied have focused on why the products of the online shopping is different from other products. Binny Machchhar 71 People like Disneyland because it could give us a joy and happiness. Hasnain Md. 9. 8 | Survey Analysis | | Some people think involvement is just a mental feeling of people, but other researchers also commended that involvement as a factor provoking consumers in a special environment by recognition or personal interest that people create between content of persuading stimulus and their life to product (Ghafelehbashi, Asadollahi and Nikfar, 2011; Wu, 2002). The following table presents the regional quotas established for this study The usage of internet positively affects the consumers' attitude towards online shopping, predicts online shopping intention and influences the frequency of e-shopping. Strongly agree 10.Online shopping takes... ...CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) To overcome this limitation, the purpose of this study was to explore the effects of different product types. Computer Science (SCNU), M.I.B (UTAS) Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy University of Tasmania (April, 2015) ii DECLARATION I declare that this thesis contains no material which has been accepted for a degree … a positive impact on young consumer’s attitude towards online shopping: security (beta value: 0.160), after sales service (0.062), time savings (0.191), return policy (0.170), website design (0.183), product quality (.053), previous experience (.084) and reputation of the online vendor (.197). CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To, L.J. locally sourced, artisanal) and the way they shop (e.g. cause of less time for searching more in this area is not... ...1. Analysing the process that the online consumer goes through when deciding and making a purchase over the Internet, shows some factors that consumers consider. Learn More. Reference…………………………………………………………19 Influencing the online consumer’s behavior: the … ]%���k�ؗ�~q�'�d�n�[�����aw�v��Zb_�Ow��,�i�1�r�u��8�o̢ժh������u�-����.t�age�i��^����5n�U^Q��s��w�کw� �W�-�4փ9��f,���?�zO6׋�;{{�����ZT�rr�\u�P*����E���iN�9���Zvl �wf�. The desire to shop local is reflected in both the products consumer buy (e.g. 1. And there are 4 aspects of factors influencing consumer behaviour: cultural (culture, cultural group, social class); social (reference group, family, roles and status); personal (age and life cycle stage, occupation, economic situation, lifestyle, personality and self-concept); psychological (motivation, perception, learning, beliefs and attitudes). University Business School This work is not a replication of work done previously by any other person and has not been submitted elsewhere for evaluation. In 2012, two management professors Ujwala Dange and Vinay Kimar from Priyadarshini Engineering College and S. B. Patil Institute of Management respectively proposed a model for online customer behaviour. To select an appropriate framework for assessing the consumer behaviors of online shoppers. The current literature on consumer online purchase decisions has mainly concentrated on identifying the factors that affect the willingness of consumers to engage in internet shopping. 5 | Micro Information | | {��2��ӱ֘6w�U� Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing UNDERSTANDING CONSUMER ONLINE SHOPPING BEHAVIOUR FROM THE PERSPECTIVE OF TRANSACTION COSTS By Lingling Gao, B.A. This model also explains the fact that acceptability to users is dependent on two key factors such as pe… …………………………………… A Project Presented to Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. This will be achieved using a study of students aged 18 – 25 years who engage in online shopping. Agree 9.I prefer to buy from website that provides me with quality of information The specific objectives of the research included: 1. The model of buyer behaviour contains 3 parts: the environment, buyer’s black box, and buyer’s responses. Toggle ... Socio-economic factors affecting consumer purchasing behavior in online shopping: A case of apparel industry; Cultural influence on consumer decision making ; Consumer psychology: Investigation alcohol consumption pattern and substance abuse; These topics can make … The difficulty of decoding the online consumer behavior is complicated by zero physical interaction during the transactions. 1. 11 | Observations | | (Jiang, Chen, & Wang, 2008; Mukherjee & Nath, 2007). & Zhang, P.(2002). CPG brands will need to explore ways to connect locally – be it through highlighting local provenance, customizing for local needs or engaging in locally relevant ways. Abstract: CERTIFICATE This is to certify that the thesis titled “The Impact of Factors Influencing the Buying Behaviour on the Development of Marketing Strategies For Luxury Fashion Products - A Study of the Urban Youth in Select Cities of India” submitted by Radhika Narayanan is a bona fide research work for the award of the Doctor of Philosophy in Business The FFF Model of Online Consumer Behavior. In the research study, the major factors leading to consumer behaviour towards online shopping have been investigated. Analyzing………………………………….………..…………….11 Institute of Business Administration Vastrapur, Ahmedabad Project Guide, Prof. Saurin Shah Submitted by Name Roll No. This paper will represent a literature review of 3 journal articles regarding the researched topic: “Factors That Influence Consumer Behavior Toward Online Shopping in Saudi Arabia”. Online shopping allows for choose options beyond the traditional way that may be more time consuming. The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. endobj This thesis was a study on the topic of consumer behavior and attitude concerning organic food in Germany. Siddharth Iyer 47 2. 4 DECLARATION The research project on “CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING AND THEIR SATISFACTION” has been undertaken as a partial fulfillment of the requirement for the award of the degree of Master of Business Administration of Dr. APJ Abdul kalam Technical University, Lucknow.I hereby declare that this Research Project is my original work and the analysis … Dhairyah Manek 78 3. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.44 841.68] /Contents 4 0 R/Group<>/Tabs/S>> The completed questionnaires were returned by email. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. %���� CONSUMER PERCEPTION AND PURCHASE BEHAVIOR ON ONLINE SHOPPING AMONG STUDENTS IN MINDANAO UNIVERSITY OF SCIENCE AND TECHNOLOGY . Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Pakistan. A survey-based approach was employed to investigate the research questions. With this, the study determined whether there is a significant relationship between consumer perception and purchase behavior on online shopping among students in Mindanao University of … The high effect of purchase intention towards online shopping behavior was consistent with previous studies (He et al., 2009; Orapin, 2009; Pavlou and Fygenson, 2006; Roca et al., 2009) that the intention was a salient predictor of actual behavior to shop online. Online shopping behavior of consumer is also called online buying behavior and internet shopping or buying behavior. … The focus of the research is on the influence of five major variables that were derived from literature i.e. Online buying behavior process refers to the products purchased online. Thesis India +91-9205308469 (10 Lines) +91-9980971069. 7 | Questionnaire | | … Therefore, the instruments related consumer purchase intention, attitude, and online shopping behavior … Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. In addition to the customer behaviour on e-business strategy, the research will intend to provide the future of clothes hopping online and also the consumer behaviour towards online marketing strategy of clothing retailers. Online shopping attitude and behaviour are related to the consumer. Today, business internet marketing is the fastest growing segment of online … Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: Abstract The Internet has developed into a new distribution channel and online transactions are rapidly increasing. | * Flipkart.com | | | * Introduction of E-commerce & E-shopping | | As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). 4 0 obj E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. The product manager might change consumer attitudes... ...1. On this basis, family and friends are considered to be key subjective norm antecedents influencing consumer behavioural intentions. Haver (2008)identified Today’s younger, more ‘green’ shoppers aren’t going to waste precious money and gas going from store to store looking for just the right item. I would also like to extend my gratitude towards my parents, faculties and friends who extended their wholehearted support towards the successful completion of this Project Work.... ...methodology……………………………………………10 12 | Limitations of the Report | | Marketers have long tried to appeal to consumers in terms of self-reference and involvement, because according to Bettman, Capon and Lutz. To assess the consumer behaviors of online shoppers using the adopted framework. L.J. Hahn and Kim (2009) examined the determents of consumer trust and perceived internet condence on online shopping intention through the online multi-channel retailer. The questionnaire used Likert scales to assess social attitudes (Jones 2007) to student mobile phone use and provided open ended responses for additional comments. 1 | Preface | | Introduction Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. The topic investigates about the consumer behaviour and the online shopping; the research is based on the case analysis of Amazon that focuses on the online services to the customers. The online purchasing behavior of online shoppers and factor influencing online shopping behavior and its future perspective. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic & Opazo 2007). Consumer Behavior towards Online Shopping: An Empirical Study from Delhi 1Ms. The rapid increase is illustrated by the growth in the use of internet with a change in consumer behaviour (Oppenheim & Ward cited in Hasslinger, Hodzic & Opazo 2007). The main research question in thesis is how consumers behave while shopping online. Neither Agree or Disagree Peopleare able to relaxfromeveryday life.The cognitive component towards Disneyland is what people experienced by visiting this place and what information they got from various sources such as friend, advertisement and TV.The affective component is a consumer’s emotions or feeling about a particular product or brand. Online Shopping Behavior 17 0.808 Table 1 show that consumer purchase intention, attitude, and online shopping behavior Cronbach’s alpha more than 0.70, and acceptable value is 0.70 that recommends [66]. This approach was chosen because consumer behaviour especially in the wake of increased online shopping has been discussed widely by researchers. 10. 2. The Tri-Component Model is made up of three potential parts including cognitive, affective and conative.Disneyland in Hong Konghas a uniqueattract customers.The first part of this model refers to cognition that is a consumer’s knowledge perceptions acquired via direct experience with attitude with the attitude object plus information from various source. Dipti Jain, 2Ms. Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. They feel In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. | * Myntra.com | | To assess the consumer behaviors of online shoppers using the adopted framework. Sonia Goswami, 3Ms. The Research paper on A Survey Towards Online Shopping Behaviour And Buying Intention Of UCTI Student. Additionally, personal innovativeness of information technology (PIIT), perceived Web security, personal privacy concerns, can influence consumer acceptance of online shopping. CERTIFICATE This is to certify that the thesis titled “The Impact of Factors Influencing the Buying Behaviour on the Development of Marketing Strategies For Luxury Fashion Products - A Study of the Urban Youth in Select Cities of India” submitted by Radhika Narayanan is a bona fide research work for the award of the Doctor of Philosophy in Business Consumers' attitude towards online shopping is a prominent factor affecting actual buying behavior. There is no accurate definition of involvement in marketing. The primary objective of the research is to conduct an analysis on consumer behaviour towards online purchasing. 6. Design/methodology/approach – A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. Dhanraj Solanki 145 5. The six factors observed in the research were quality of service, website safety, Intangibility, Brand reputation, website interactivity and shopping motivations. Huge investment to grasp virtual consumers has induced the online sellers to go no further towards the understanding of consumer behavior. Technology acceptance model has been developed by Fred Davis on the basis of the Theory of Reasoned Action. stream (Respondents are requested to answer the following questions with answers from strongly agree to strongly disagree on a Likert five-point scale) 2005) the longer time consumer spend online the more frequent consumer purchase online. ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market i Abstract Online shopping in EU has been shown to be a good potential market. The next section will investigate differences in online shopping behaviour in these countries. Retailers are increasing focusing on e-commerce as a tool that they can use in order to gain competitive advantage. Keval Amreliya 05 4. “Consumer Attitude towards Online Shopping in Selected Regions of Gujarat” Prof. Ashish Bhatt1 Abstract The growing use of Internet in India provides a developing prospect for online shopping. comply with the others’ behaviours. S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. I extend my overwhelming gratitude to Professor Tejinder Pal, faculty MBA, for his valuable guidance and meticulous supervision during the preparation of this Project Report. 3. 7. Akash Gupta 43 Li and Zhang (2002, p.508) have defined online buying behavior or Internet shopping/buying behavior as “the process of purchasing products or services via the Internet”; which according to Liang and Lai (2000), is similar to the traditional five steps process of consumer buying behavior (as cited by Li and Zhang, 2002). 1. Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. The survey was voluntary and anonymous. The main research question in thesis is how consumers behave while shopping online. 2. Especially in the family could enjoy good time in Disneyland, improve relationship with their family. Since online retailing is a new retailing medium and online consumer behaviour is diverse from traditional consumer behaviour, one must identify what influences the online consumer. Sandeep Ojha 86 The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. 2. Although both government and private sectors have put in much … Those self-images are very closely associated with personal characteristics, memories and experiences which are determinants of the influences of self-reference and involvement on consumer behavior. The main research question in thesis is how consumers behave while shopping online. Prof. Saurin Shah Submitted by consumers combine involvement and self-reference with information about product attributes and consequences to form product evaluations and to make brand choices (as cited in Celsi and Olson, 1988). 508-517 Constantinides, E.(2004). This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance. x��=k��8r�]���O�t��$�����̮���[��TR�惬��p�y���o���A�� ͸.{e[��F���n��޿|���P�(�����jQ��������kuѺ_n^�(W��/_|X��:�����廿.~�{ح���z�:���J���%~V'fy��=��/��5|��X�O�������ݧjy��-W6^i����?�|����}���B51��'ٱmaGc>�%��Vn�Efn]5Ekӹ��B=S��}n�):=�ÿ-cFc�B�������������Q�;p�5U�ۦcu����Z��f��(�3Wp�2jnWnG��-ժ�kU? supporting community stores). Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Here are best 10 PhD topics in Consumer Behaviour. A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR, RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. Questions The field work was done with the help of questionnaire and the summary of finding of the study is given below separately as follows:- 1. 2. This study will use a literature review approach whereby, credible published work will be analysed for purposes of giving the researcher a clear perspective of the various factors that affect consumer behaviour in e-commerce. S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. Project Guide, Shipra Bhutani 1,2,3 Assistant Professor, Chanderprabhu Jain College of Higher Studies & School of Law Abstract: In today’s era of internet proliferation, the prevalence of online shopping has increased. The main intension of this proposal is to conduct an experimental research on the consumer attitudes and behaviours for online shopping. Panjab University | * Advantages * Disadvantages | | 5. My hearty and inevitable thanks to all the respondents who helped me to bring out the project in a successful manner. We will write a custom Research Paper on Research Proposal on Consumer Behaviour Towards Online Shopping specifically for you for only $16.05 $11/page. 5.1 Studies Related To Online Shopping Nisha Gupta and Rajiv Jain (2017) in their study titled “Consumer Behaviour towards E- Commerce: Online Shopping” identified that there are major security concerns in online transactions and at present people do not feel comfortable doing the shopping online. ...Consumer Behaviour in Online Shopping Conclusion………………………………….………………….…14 A Dissertation report on “Consumer Behavior towards online shopping of Smart Phones in Malegaon City” Submitted in partial fulfillment of the requirements For the degree of Master of Business Administration To Savitribai Phule Pune University By Gaziyani Md. Purpose – To investigate the factors affecting consumer’s online shopping behavior. Self-reference has been described as a cognitive process inducing relative significance where consumers associate self-relevant incoming information with information previously stored in memory (Bellezza 1981, Kuiper and Rogers 1979, Markus 1977, 1980, Rogers 1981) or her/his self-expectation or experiences in order to give the new information meaning (Burnkrant and Unnava, 1995).... StudyMode - Premium and Free Essays, Term Papers & Book Notes. (Chiang and Dholskia, 2003; Lynch, Kent, and Srinivasan 2001) they said that in the typical way of online shopping when the consumer need some product or The process of online buying behavior consists of five steps and it is similar to traditional shopping behavior (Liang and Lai 2000). This has created a … MICRO INFORMATION What is Myntra? Consumers have a number of abiding images of themselves. Agree 4 | Objective of Study | | It The overall sampling strategy was to generate large and equal-sized samples of voters and non-voters. Thesis PDF Available. Objective of the study To study the online shopping behavior of customers To study the factors influencing online shoppers and consumers To study the customer’s level of satisfaction with regard to online shopping To examine whether customers prefer online shopping to physical stores. Chandigarh Li,N. CERTIFICATE To assess the behavior of consumers towards online shopping in Nairobi County, Kenya. 1 0 obj Consumer Behaviour in Online Shopping In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. This part is viewing existing literature to gain knowledge about shopping behaviour generally and in the online shopping area. Online behavior has linear relationship with elements such as logistics support, product characteristics, e-stores, information characteristic and home page presentation. Researchers in psychology, marketing, and organizational behaviour have Most Previous electronic commerce (EC) survey have found that consumers behavior and characteristics are important when considering issues related to the acceptance of online purchasing. MASTER THESIS IN MARKETING ONLINE CONSUMER BEHAVIOR Web Experience Elements in Online Clothing Market Student: Anelina Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho September, 2011. 8. There are Strongly Disagree The study aims to conduct a qualitative research on consumer behaviour to known how consumers react on online purchasing. Raj Joisar 55 3. 1. 2 | Acknowledgement | | 3. 3 | Problem Statement | | 10 | Findings | | endobj 5.The website design helps me in searching the products easily 13 | Conclusion |... ...advocated by Williams (2009). The Internet product and service classification grid proposed by Peterson was employed to examine the effects of consumer characteristic differences on online shopping acceptance in the context of different products and services. Furthermore, this model is structured to foresee how users are going to accept and apply new technology like e-commerce (Marangunić & Granić, 2015). Internet has emerging online shopping habits of new breed of consumers. A total of 412 questionnaires were distributed online to randomly selected staff from each of the three colleges within the university. Please join StudyMode to read the full document. Panjab University COVID-19 is a health and economic crisis that has a sustainable impact on consumer attitudes, behaviors and purchasing habits. In the domain of consumer behaviour research, there are general models of buying behaviour Vastrapur, Ahmedabad CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. Part A (1). 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Of making purchases over the internet the Eighth Americas Conference on Information Systems using judgmental sampling selecting! Survey-Based approach was employed to investigate the research included: 1 try the product of. Nath, 2007 ) agree to strongly disagree 1 to investigate the research was generate... Focused that the determinants of online shoppers using the adopted framework Kong and spend time with family! Recent years, with technological advancement and invention of internet, online shopping in recent years, technological... From literature i.e competitive advantage competitive advantage how the consumer these countries can use in to. This basis, family and friends are considered to be positioned even for. Locally sourced, artisanal ) and the way they shop ( e.g, & Wang, 2008 ; &. The frequency of E-Shopping not to buy it a single product or service types online to randomly staff... 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